Reverse innovation : create far from home, win everywhere
(Book)
Author
Contributors
Published
Boston : Harvard Business Review Press, [2012].
Format
Book
Physical Desc
xv, 229 pages : illustrations ; 24 cm
Status
Waterloo Public Library - Adult Nonfiction
658.4063 GOV
1 available
658.4063 GOV
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Waterloo Public Library - Adult Nonfiction | 658.4063 GOV | On Shelf |
More Details
Published
Boston : Harvard Business Review Press, [2012].
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies. "--,Provided by publisher.
Immediate Source of Acquisition
Gift of the Pauline Camarata Estate.
Immediate Source of Acquisition
Gift of the Pauline Camarata Estate.
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Citations
APA Citation, 7th Edition (style guide)
Govindarajan, V., & Trimble, C. (2012). Reverse innovation: create far from home, win everywhere . Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Govindarajan, Vijay and Chris. Trimble. 2012. Reverse Innovation: Create Far From Home, Win Everywhere. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Govindarajan, Vijay and Chris. Trimble. Reverse Innovation: Create Far From Home, Win Everywhere Harvard Business Review Press, 2012.
MLA Citation, 9th Edition (style guide)Govindarajan, Vijay., and Chris Trimble. Reverse Innovation: Create Far From Home, Win Everywhere Harvard Business Review Press, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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