Marketing with social media
(Book)
Contributors
Published
Chicago : ALA Neal-Schuman, 2020.
Format
Book
Edition
Second edition.
Physical Desc
xi, 174 pages : illustrations ; 23 cm
Status
Waterloo Public Library - Adult Nonfiction
302.302 MAR
1 available
302.302 MAR
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Waterloo Public Library - Adult Nonfiction | 302.302 MAR | On Shelf |
More Details
Published
Chicago : ALA Neal-Schuman, 2020.
Edition
Second edition.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter; shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media; demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts; shows how to tailor messages to communicate effectively with different generations and audiences; and includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources. With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.
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Citations
APA Citation, 7th Edition (style guide)
Thomsett-Scott, B. C. (2020). Marketing with social media (Second edition.). ALA Neal-Schuman.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Thomsett-Scott, Beth C. 2020. Marketing With Social Media. ALA Neal-Schuman.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Thomsett-Scott, Beth C. Marketing With Social Media ALA Neal-Schuman, 2020.
MLA Citation, 9th Edition (style guide)Thomsett-Scott, Beth C. Marketing With Social Media Second edition., ALA Neal-Schuman, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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