Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little...

Sharing lessons learned from their decades of experience in media, business and communications, the co-founders of Axios present this writing and communications manifesto for the information age that teaches readers how to say more with less in virtually any format.

"We are living in a hinge time when the way that we think, interact, and innovate at work is rapidly changing. In the past, "Marketshare" companies dominated, ruled by hierarchy and top-down leadership. Today, the new market leaders are "Mindshare" companies, where influence is more important than power and success relies on collaboration and the ability to inspire. Markova and McArthur believe that the key to collaborating effectively with our colleagues...

"Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. 'Don't just think of an elevator speech as a generic tool you use in chance moments-consider the concept as a strategy to manage multiple talking points and to communicate...

Full of essential advice for spotlight lovers and wallflowers alike, this book will teach you how to bring any crowd to its feet. Your day is full of moments when you must persuade, inform, and motivate others. Each of those moments requires you to play a role, to heighten the impact of your words, and to manage your emotions and nerves--if you want to steal the show, that is. Every interaction is a performance, whether you're speaking up in a meeting,...

"Too often people avoid difficult conversations, but these discussions often need to happen to bring people together so we can all succeed. There's no denying that our workplaces are more diverse than ever. The best employees and leaders know that harnessing the power of these differences will build stronger teams, ideas, and organizations. This book is about learning how to communicate with, through, and alongside what makes us different. It's about...

"One of the first books in McGraw Hill's NEW Business Essentials Series providing savvy strategies and specific action steps to improve business communication skills for today's new world of work"--

"A negotiation guide from a former FBI Hostage Negotiator"-- "Never Split The Difference is a riveting, indispensable handbook of negotiation principles culled and perfected from Chris Voss's remarkable career as a hostage negotiator and later as an award-winning teacher in the world's most prestigious business schools. From policing the rough streets of Kansas City, Missouri, to becoming the FBI's lead international kidnapping negotiator, to teaching...

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form. This book explains how the miracle of powerful public speaking is achieved, and equips you to give...